A “wake you up” manifesto and plant-based lifestyle plan to buck the system that keeps us fat, sick, and tired—from the Badass Vegan.

As John Lewis, aka “The Badass Vegan,” says, when most people meet him, vegan isn’t the first word that comes to mind. He’s six-foot-six, African American, with the build of a guy who played Division I college basketball. Not bad for someone who hasn’t had any animal protein in fifteen years.

Lewis became a plant-based eater when he saw how the conventional American diet was utterly failing his community. As he describes, heart disease, type 2 diabetes, high blood pressure, and chronic pain are killing Black people faster than any gun. The issue of food injustice is huge and complex, but as Lewis tells his strong community of followers, one solution is simple: Wake up now and do better in your own life. Want to give the middle finger to the processed food and pharmaceutical industries that are keeping you fat, sick, and tired? Go plant-based.

Badass Vegan offers an irreverent and eye-opening four-part master plan to help readers shift their mindset and enjoy the massive health benefits and pure pleasures of a plant-based lifestyle.  Lewis demystifies going vegan and makes it realistic—even if you’re intimidated by a whole avocado (Lewis once was, too)—with rock-solid advice on stocking a pantry, getting your nutrients, building strength, shedding excess weight, and ultimately creating sustainable change for a lifetime of health. Complete with 75 recipes for delicious food that’ll keep you motivated, from Jack U Up Street Tacos to Cucumber Watermelon Smoothies and Kimchi Nori Maki Rolls, Badass Vegan is a timely and profoundly needed manifesto for living a life with a lower risk for disease and making a positive impact on the world.

BIO

Born in Little Rock, Arkansas in 1977, John Lewis grew up in St. Louis, MO. At a young age of 13 John found himself at 315 pounds, but through hard work and dedication he lost the weight and excelled in football and basketball. He continued his streak of athletic excellence throughout his high school and college years in Mc Cluer Senior High in the heart of Ferguson, Mo. and Harris-Stowe State College respectively. Graduating with a Bachelors degree in marketing, he later went on to pursue his MBA from Nova Southeastern University in Fort Lauderdale, FL. John’s education in business coupled with his love for health and fitness gave him the ability to start his venture – Bad Ass Vegan – a health and nutrition company that strives to educate individuals on plant based nutrition. John’s love for his community brought forth the brainchild of “VeganSmart”, a plant based protein shake company with a foundation whose mission is to prevent obesity through education, physical activity and plant based nutrition.

REVIEWS

“John Lewis, the Badass Vegan, shares his name with one of the greatest civil rights activists and leaders of our time. Like the late John Lewis, the Badass Vegan, is leading a similar charge and fighting for healthy results in our community. He uses his easy style of conversation and wit to help convince even the staunchest critic to look at the positive benefits of trying a plant-based lifestyle without being a “corn” ball…Lol.” -- Cedric the Entertainer
 
“Holy sh*t! I lost my mind with this book. It made me feel empowered, excited, mad as hell, and fired up all at the same time. In the end, it’s so clear — it’s time to break free from the broken system and reclaim your health with delicious food and the power of the fork. Grab this book today and let’s make it happen!” -- Will Bulsiewicz, MD, author of the New York Times bestsellers Fiber Fueled and The Fiber Fueled Cookbook

“John Lewis is a steadfast warrior for food justice, a powerful (and sometimes hilarious) voice that cuts through the noise. And this book is full of that much needed voice—incredible heart, passion, and, of course, totally irresistible recipes. I love it!” -- Joanne Molinaro, author of the New York Times bestselling The Korean Vegan Cookbook  

“John Lewis is the real deal. With a thousand watt smile and an empathetic heart, he guides us on a path to becoming a badass vegan ourselves, feeling equipped to change the world for the better. If you are ready to elevate your vibe, and your life, this is the book that will inspire you.” -- Robert Cheeke, coauthor of the New York Times bestselling The Plant-Based Athlete

[H]  Avery Publishing Group  /  March 14, 2023

0.94" H x 9.21" L x 7.48" W (2.2 lbs) 320 pages